Broker Check

The Roberts Team

With more than 150 years of collective experience, our team of highly trained consultants has the ability to find out what’s really important to you and then deliver various strategies designed to help you achieve your goals. From retirement planning and insurance needs to business succession and estate planning, our staff has the needed experience and knowledge. Our team will collaborate with our internal experts throughout the firm, including Estate Planners, Business Succession Specialists and Risk Management Consultants. We will also call upon your external professionals, such as your personal attorney and CPA, on an as needed basis to ensure that your entire advisory team works together for your benefit.

Jeff Roberts, CWA®

Director, Financial Advisor

(502) 588-1832

Since joining the firm in 1982, Jeff has worked with many clients to develop disciplined strategies to help them pursue their financial goals.  From 1997 to 2003, Jeff served as Branch Manager of the Hurstbourne office, the largest in Louisville at that time.  From 2003 to 2019, Jeff was partnered with Don Kohler until his retirement.

Jeff is a Director at Baird and holds the Chartered Wealth Advisor ® designation.  He brings over 35 years of investment experience of working with multiple generations of families, business owners, non-profits and foundations.

Jeff has a B.A. with honors from Vanderbilt University, and is a graduate of both the Securities Industry Institute and Wealth Planning Certification program at the Wharton School of Business, University of Pennsylvania.

Outside the office, serves as a board member of the Louisville Orchestra and as current head of search committee for a new executive director.  Jeff has been a past Finance Chairman of 2nd Presbyterian Church, board member at the Cabbage Patch, Wayside Christian Mission, Kilgore Samaritan Counseling Center, Baptist Hospital East, and Baptist Health Systems.  He and Paula just celebrated 40 years of marriage and enjoy spending time with their four grandchildren.  He also enjoys running, reading and golf.

Todd Oetken, CFP®, CIMA®, CPWA®, ChFC®, CLU®, CWA®, CExP®

Vice President, PWM Financial Planner

(502) 588-8433

Todd Oetken is a Vice President and Certified Financial Planner who works as a dedicated member of the Roberts Group, providing expertise on issues affecting high-net-worth clients. Todd is a graduate of the University of Kentucky and has earned his Certified Financial Planner®, Certified Private Wealth Advisor®, Certified Investment Management Analyst®, Chartered Financial Consultant®, Chartered Life Underwriter, Chartered Wealth Advisor®, and Certified Exit Planner® designations.

Before joining Hilliard Lyons, Todd served as a Wealth Advisor for BB&T Bank and a Financial Advisor for UBS Financial Services. He has also worked in his family’s business, which included hotels, office buildings, residential rental units, lumber and millwork, a concrete company, and other real estate holdings with gross revenues exceeding $100,000,000. Since exiting the family business, Todd has been instrumental in helping his family develop corporate and family governance policies. The Secretary of Treasury appointed him to the TaxPayer Advocacy Panel where he served a three-year term in an advisory capacity to the IRS. In addition, Todd has also consulted for the U.S. Military working with military families in financial planning and credit counseling. He has also worked with a Special IRS task force to enhance financial education to low- and moderate-income families.

Grant Roberts, CFP®

Vice President, Financial Advisor

(502) 588-8822

Grant’s role as a Financial Advisor with The Roberts Group of Baird, is to work with clients to simplify complex decisions by helping them understand their investment and planning options. He is a fully registered representative and holds the Certified Financial Planner designation.

One of his favorite parts of his role is the opportunity to build lasting relationships with clients. Oftentimes this includes getting to know second and third generation family members; helping them to establish healthy financial groundwork for future success. 

Prior to joining Hilliard Lyons in 2013, Baird’s predecessor, he worked as a financial analyst for BMO Harris Bank in Chicago, IL. After five Chicago winters, Grant returned home to Louisville to partner with and learn from his dad, Jeff. He is a third-generation family member at what was Hilliard Lyons. Grant received a B.A. from Furman University in 2008 and fulfilled the education requirement for the CFP® marks from Northwestern University.

Outside of the office, Grant serves on the Board of Directors for the Cabbage Patch Settlement House and enjoys speaking to medical residents and the senior finance Capstone class at University of Louisville. He and his wife Brie have two children, Beau and Lily.  In his spare time, he enjoys biking, skiing, golfing, and trying new restaurants.

Rhonda Brown, CWA®

Assistant Vice President, Client Specialist

(502) 588-8468

Rhonda is an Assistant Vice President and Senior Client Specialist for the Roberts Group. She joined Baird’s predecessor, Hilliard Lyons, in 1983 and brings over 35 years of experience working with clients in the areas of brokerage, trust administration and investment management. Rhonda focuses on client services and supports clients in navigating the complexities of their financial world.

Rhonda has a B.A. from Indiana University, is a registered Wealth Advisors, graduated from Cannon Financial Institute Trust School and holds the Hilliard Lyons Chartered Wealth Advisor designation. Previous roles include Trust Administrator with the Hilliard Trust Company where Rhonda was a member of the Policy and Procedures Committee.

Outside of the office, Rhonda enjoys spending time with her husband and their two sons at Nolin Lake. Rhonda and her family are active members of Lanesville Christian Church.

Allison Diaz

Client Assistant

(502) 588-1819

Allison is a Client Assistant for The Roberts Group at Baird and has worked in the financial industry for over 20 years. Allison began her career with Hilliard Lyons, Baird’s predecessor, as a Cash Operations Supervisor. In 2015, she made the decision to move away from her operational role to spend more time supporting the administrative needs of clients directly. She loves her role, and easily makes caring for our clients her full-time job.

Prior to joining Hilliard Lyons, Allison spent 8 years in Orlando, FL working in retail banking. She is glad to have returned to her hometown of Louisville in 2008 to pursue what has turned into a wonderful career.

Outside of work, Allison enjoys spending time with her husband, and their two children. She enjoys staying busy attending various school activities and sports functions with family and friends. She loves being a mom and traveling with her family to the Florida coast at every available opportunity.

Ann Maloney

Vice President, Trust Administrator III

(502) 588-4125

Ann is a Vice President and Trust Specialist of Hilliard Lyons Trust Company. She joined Baird in 1997 and has over 25 years of experience working with high net worth, trust and retail clients. She holds the Certified Trust & Financial Advisor and Hilliard Lyons’ Chartered Wealth Advisor® designation.

Ann is a graduate of Cannon Financial Institute Trust School with an emphasis in Personal Trust Administration. Prior to joining Baird, Ann served as an Institutional Trust Coordinator for Liberty National Bank (Bank One) for nine years.

When not working, Ann enjoys spending time with her quickly growing family. She and her husband, Jim, are active in the lives of their three daughters and four grandchildren.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP® Board’s initial and ongoing certification requirements.

Investment Management Consultants Association (IMCA®) is the owner of the certification marks “CIMA®,” and “Certified Investment Management Analyst®.” Use of CIMA® or Certified Investment Management Analyst® signifies that the user has successfully completed IMCA’s initial and ongoing credentialing requirements for investment management consultants.

Investment & Wealth InstituteTM (The Institute) is the owner of the certification marks “CPWA®,” and “Certified Private Wealth Advisor®.” Use of CPWA®, and/or Certified Private Wealth Advisor® signifies that the user has successfully completed The Institute’s initial and ongoing credentialing requirements for investment management professionals.